So, if SMM falls into the area of your responsibility or interests, and you are thinking about ways to change your company's policy on Facebook, take note of the following:
1. Ask yourself: do you really need a community around your brand? It's time-consuming, expensive, and, most importantly, it makes users much more involved into your company's business processes. If your answer is "We need to have presence" or "I need to report on numbers", don't reinvent the wheel. Let things stay the way they were before, while increasing the budget you spend on promoting individual posts. Identify the updates which really bring your message across and boost them. Play around with the tracking pixel on the site and try to condense the target audiences to increase efficiency. This way, you simply let your page remain your speaking trumpet, yet make it smarter, leveraging more precise targeting settings, clear call-to-action and crystal-clear messaging.
We are yet to know whether regular content creation would still be a thing, since some of your posts might never reach the audience. If the latter is the case, then you can save your effort and limit content creation to several important page updates you plan to promote.